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Seaweed Market boosted by NPD source

 

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Food and drink product lunches with seaweed flavours, including Kombu, Nori and Wakame, grew by 147% in Europe between 2011 and 2015, according to latest figures.

Europe is now the second most innovative region globally when it comes to seaweed-flavoured food and drink lanches, Mintel has claimed.

Asia pacific Region

While the majority of seaweed-flavoured products are currently launched in the Asia Pacific region, accounting for 88% of global product launches between 2011 and 2015, Europe launched 7% of seaweed-flavoured foods and drinks globally in this time, outpacing both North America (4%) and Latin America (1%).

“Seaweed has been a famous delicacy in many Asian countries for centuries, celebrated for its flavor and nourishing powers,” said Stephanie Mattucci, global food analyst at Mintel.

The next superfood

“While still somewhat niche in Europe, we believe that seaweed could become the next superfood. Due to its abundance in natural vitamins, minerals, and plant-based protein, seaweed speaks to the growing quest for naturally functional foods and alternative protein sources in the west”

According to Mintel, 36% of UK consumers who use herbs, spices or seasonings agree that groud, dried seaweed would be a good alternative to salt for flavouring meals o dishes.

  • Kombu seaweed and legumes
    “Rich in glutamic acid which softens the fibres in other foodstuffs, therefore its use in legumes, which reduces their cooking time, improves their taste and increases the digestibility of the dish.”
  • Kombu seaweed and Cereals
    “Kombu seaweed increases the content of minerals such as calcium, magnesium and iron and trace elements such as iodine also increase the quantity and quality of the proteins.”
  • Kombu seaweed in meat and Prepared Dishes
    “Kombu seaweed favours the increase in dietary fibre and minerals such as calcium, and also maintains normal levels of sodium and a low sodium/potassium ratio.”
  • Kombu seaweed in Salads
    “Adding Kombu seaweed as an ingredient to salads is very easy: it adds fibre, protein and a great amount of minerals such as calcium, magnesium, iron and iodine.”
  • Nutritional benefits for the family
    “Kombu seaweed provides your family with more fibre and calcium.”
  • Kombu seaweed in Sport
    “Kombu seaweed helps us to feel full of energy, it gives us vitamins and minerals and has an alkalising effect.”
  • Kombu seaweed and women
    “Adding Kombu seaweed to your food intake, you will achieve a balanced, varied and healthy diet.”

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